Companies must remember that the recruitment process gives them a chance to impress potential candidates, especially given the global "war for talent".

That's according to Dr Mark Batey, an organisational psychology specialist from the Manchester Business School, who spoke to Medmedia.co.uk about what companies can do to entice potential permanent or interim staff.

"With the economies of Brazil, Russia, India and China emerging so quickly, there's an ever-increasing number of companies vying for talent internationally," Batey explained.

"But regardless of where a company is operating from, it needs to consider that the first contact it has with an employee is during the recruitment process. In recent years, we've seen businesses increasingly invest in this process... to give prospective employees a flavour of what their business is like right from the start."

For example, Batey revealed that psychometric testing is becoming a favourite with businesses; helping them to match a person's personality to the role, as well as their skills.

What's more, fellow expert George Chantry, a financial planning director, suggested that offering the appropriate incentivisation for potential candidates is key too. This is particularly true for top-level candidates, who "expect" to be offered "certain benefits" as part of an overall employment package - even if it's only for a fixed-term contract.

According to research from the Chartered Institute of Personnel & Development (CIPD) - cited by Cipd.co.uk - in 2011, some 75 per cent of business said they had faced "difficulties" within recruitment. As such, they may well be inspired by the experts' comments to analyse just how effective their recruitment processes are at present.

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