Prime Minister David Cameron showed his support for simpler trading conditions in his speech at the World Economic Forum in Davos.

Web reporter for Management Today Emma Haslett described the politician's talk as "punchy", noting that it was read out to European Union (EU) leaders but may have been indirectly aimed at organisations in the UK as well.

She said the message from Mr Cameron was for governments and businesses to be bolder in their commercial approaches. For permanent and interim executives in Britain, the removal of trading barriers may be crucial in the coming months.

In his speech, the Conservative leader said: "Here's the checklist: All proposed EU measures tested for their impact on growth, a target to reduce the overall burden of EU regulation, a new proportionality test to prevent needless barriers to trade in services and slash the number of regulated professions in Europe."

Speaking to The Guardian, director general of the World Trade Organisation Pascal Lamy remarked it was "understandable" that people should be calling for multilateral or bilateral open trade agreements.

However, he claimed they are not that easy to implement and can put smaller nations at a disadvantage when talking to larger countries. Mr Cameron is keen on finalising deals for the UK with Canada, India and Singapore.

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